Brightside is a three way partnership between Webb and her Squeeze co-founder Brittany Driscoll as a part of their wellness model collective The Really feel Good Firm, which additionally birthed Squeeze and Okay People. The brand new enterprise was impressed by Webb’s ex-husband, Cam Webb, who she describes as “the artistic mastermind” behind Drybar, Squeeze, and Okay People.
“Cam was doing each scorching yoga and infrared saunas individually and realized that not solely was there a possibility to create a greater model expertise within the yoga house, however he felt like there was a very huge alternative to mix the 2,” says Driscoll.
Infrared remedy has just lately gained recognition because of a rising consciousness of its advantages to human well being. Analysis exhibits that infrared remedy might promote train restoration, scale back power ache, increase temper and vitality ranges, and enhance each cardiovascular and pores and skin well being, amongst different advantages. Brightside’s founders felt the infrared yoga expertise was superior to the stifling expertise of doing yoga in a historically heated room, however in addition they wished to supply an easy-to-book non-public sauna expertise as an adjunct service, or in its place for individuals who don’t have or desire a yoga observe.
What to anticipate at Brightside
The resultant studio is a bit like a Y7 and Chillhouse mixed and completed with sunny Drybar vibes. It options 4 totally different yoga courses ($29 per class or barely much less with membership choices) in a studio heated with infrared know-how—Brightside Fundamentals, Energy Play, Sculpt Sesh, and Fusion Move—alongside 4 well-appointed sauna rooms, every of which may be booked for 45-minute particular person classes all through the day for $39 or $29.75 with a membership.
Like its founders’ different companies, Brightside is a tech-forward firm that gives a do-everything app as one in every of its key differentiators; from the app, you may guide yoga and sauna classes, charge your experiences, buy refreshments, and monitor your progress.
Additionally in line with The Really feel Good Firm’s different companies, Brightside is designed to be fashionable, cheerful, on-trend, and but not like the rest in its house. Webb says the crew used the identical architect employed by each Drybar and Squeeze, and that they leaned closely on their learnings from constructing these companies to create a novel setting. “We wished to make it really feel welcoming to everybody, significantly those that don’t take into account themselves to be seasoned yogis or regulars,” she says.
There’s a philanthropic element to the enterprise as nicely. Webb and Driscoll have partnered with the group Motion for Wholesome Children, which is devoted to creating more healthy colleges. “For each membership offered, we’re serving to to supply an hour of bodily exercise to a baby in an underserved group to allow them to turn out to be wholesome, thriving adults,” says Driscoll.
What it was like taking an infrared yoga class at Brightside
I simply so occur to be a scorching yoga junkie, so I used to be past excited when Webb and Driscoll invited me to attempt the studio out for myself. I are likely to agree with them that the majority scorching yoga studios, even those I really like, really feel a bit dingy. Not Brightside. The studio’s aesthetic is strictly what it’s possible you’ll count on from the founders of Drybar—shiny, white, and ethereal with pops of cheerful colour all through.
Upon getting into the yoga room, I noticed Webb and Driscoll had a degree. Whereas it was actually heat, it didn’t really feel as oppressively muggy because the historically heated yoga rooms I’m used to. One of the best ways I can describe the differing sensations is that I felt I may truly breathe, and I wasn’t immediately dripping in sweat. The founders attribute this to the truth that infrared know-how heats objects in a room, whereas conventional forced-air heating programs (aka common previous warmth) warmth every little thing. The previous tends to be extra snug than the latter, they are saying—and I agree.
The category itself, “Sculpt Sesh,” was nothing in any respect like what I’m used to. I hadn’t paid any consideration to the outline once I signed up and was anticipating a delicate vinyasa observe. What I acquired as a substitute was an excellent distinctive mixture of yoga, HIIT, power coaching with weights, and cardio. In different phrases, it was like each exercise style I get pleasure from melded collectively into one hour-long exercise, which was finally fairly intense. When you’re the type of one that leaves a yoga class feeling like all you bought was a very good stretch, that is the category for you—it’s most undoubtedly a exercise and a well-rounded one at that. I loved the category and located the setting to be extra upbeat general than I used to be used to. It felt energizing, even because the work itself was exhausting.
After class, I used to be escorted to one of many sauna rooms, however just for a peek. The studio doesn’t truly advocate partaking within the yoga and sauna experiences back-to-back, which was a little bit of a bummer as a result of the room regarded oh-so-inviting. Like the remainder of the studio, it was shiny and clear but additionally cozy, like it’s possible you’ll count on from a sauna. Contained in the sauna itself, there’s a bit of protecting locker to maintain your cellphone secure in case you need to carry it in with you to take heed to music, mediations, a podcast—no matter. The sauna expertise additionally consists of chromotherapy, aka colour gentle remedy, which is claimed to confer extra well being advantages together with improved sleep and temper. Each Brightside sauna consists of 96 LED lights, every of which corresponds with a special profit. You may allow them to cycle by or choose particular person gentle colours primarily based on the advantages desired. I undoubtedly plan to return to expertise this firsthand.
Scorching yoga studios, and generally even yoga studios extra usually, may be intimidating, which is, I feel, the largest worth proposition at Brightside: The house is a superb choice for individuals who have by no means tried scorching yoga earlier than and/or don’t have an present yoga observe because the founders have undoubtedly executed on their mission of creating it a heat (actually!) and welcoming setting. However it is sensible as an area for seasoned practitioners as nicely—the category I attempted was nothing like something I’ve finished earlier than, in one of the simplest ways. And the easy-to-book, aesthetically pleasing sauna providing feels fairly distinctive, too. The one draw back for me is the commute; let’s be trustworthy, nobody in LA travels outdoors of their speedy ‘hood for a exercise. For this reason I let Webb and Driscoll know that their subsequent location needs to be Silverlake, the place I reside.
For now, the founding duo says they’re targeted on their preliminary Culver Metropolis location, however that they’d ultimately wish to increase. Says Driscoll, “We actually need Brightside to be a spot the place everyone seems to be welcome, and the place they go away as the perfect model of themselves.” IMO? Mission achieved.
