Reebok has formally entered the race for digital health supremacy.
The athletic footwear and clothes firm introduced Wednesday that it is launching a brand new subscription app, Reebok Health. Customers will be capable to entry exercises with trainers, report runs and walks with a GPS tracker, discover vitamin and wellness suggestions— together with guided meditations—take part in challenges, and speak with different customers locally. And naturally, there can even be offers on Reebok gear and methods to buy throughout the app.
In case you’re considering, “Wait, one other new health and wellness app?” we really feel you. Nike Coaching Membership and Nike Run Membership, Alo Strikes, Lululemon Studio, and Adidas Operating, are simply a number of the notable athletic footwear and attire manufacturers which have companion way of life and exercise apps. There are additionally the Pelotons of the world that began as digital health manufacturers, however then expanded into promoting gear (together with a health content material and merchandise partnership with Lululemon). And don’t neglect the truth that it looks like each fitness center, Pilates studio, and common coach as of late has their very own app or digital platform.
“Analysis constantly demonstrates that individuals who have enjoyable with their exercises and really feel a part of a group are extra motivated to stay with their health routines.” Richard Sale, CEO of Reebok Health app
You possibly can thank the pandemic for the preliminary digital health increase, which is no longer a lot a pattern because the norm. Plus, different manufacturers have proven that getting in on the digital health panorama is an effective way to construct model loyalty should you’re within the enterprise of promoting sneakers and athletic put on. So, yeah, should you make train gear, it is smart to have a wellness app as of late, even when it does put you in direct competitors with Nike.
So what makes Reebok totally different? In Reebok Health, you may discover health and wellness courses, monitoring, vitamin and way of life information, leaderboards, challenges, and boards that seem in most different apps—although not each app has all the above in the identical place. Reebok stresses {that a} sense of enjoyable, group, and its wholistic method is what makes it stand out.
“Analysis constantly demonstrates that individuals who have enjoyable with their exercises and really feel a part of a group are extra motivated to stay with their health routines,” Richard Sale, CEO of the Reebok Health app, stated in an e-mail. “To help this, Reebok Health app affords a dynamic platform that encourages lively residing by means of partaking group challenges and interactive group leaderboards. Our platform additionally offers a wealth of vitamin and wellness sources, making certain a holistic method to well being.”
A subscription to the Reebok Health app will price $99.99 per 12 months (and also you get a seven-day free trial). In case you’re a Reebok buyer, you may obtain 40 % off the app—simply log into your account and buy the app by means of the Reebok web site the place you may then obtain a code for the low cost.
The app is on the market for buy for everybody by means of Reebok.com.
